Why Social Media Matters
Posted on Monday, November 16th, 2009
I saw this great and inspiring video (sent to me via twitter ironically) that spits out a few stats about social media.
Once again I am reminded of how powerful this tool is. And the best part, it’s FREE and available to us all. Not everyone can afford a billboard or magazine ad. But anyone can afford to get a Twitter account. Or should I say, you can’t afford not to…
If this kind of thing strikes your fancy, be sure to join me on December 7th as I give a talk for Salem Tribe entitled “Social Media Mixology”.
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Wow, I didn’t realize how significant it truly is!
It’s funny how things come and go. Social media might be one of those things (we don’t know the logn term yet) but at least for the foreseeable future, I see it staying for a while. And I’m looking forward to your talk at Salem Tribe.
It is surely here to stay, but it will no doubt evolve in the years to come. I am excited to see the new and creative ways companies inject personality into their products by using real interaction with their customers.
One thing I think will definitely change (for the better I am not sure) is the amount of traffic being forward to company websites. I think people will grow tired (I already am) of self-promotion companies are doing through social media. I think this will grow but I’m hoping it dies off. Usually stuff like this ruins popular platforms — take for instance MySpace. Unbelievably popular a few years ago, seemed to have been ruined by companies invading it with self promotion. I hope I’m wrong but it seems to be the trend.
I agree. It needs to be a \“you\” based PR instead of a \“me\” based PR. So many of the \“Big Brands\” aren’t doing it right. They think if they get a twitter account and a facebook fan page they can blast everyone with their promotions. The truly great companies stand out because they pay attention to what the people are saying, engage them in genuine conversation, and in turn they end up promoting their product.
It seems that the truly effective marketing is a by-product of their lack of self-promotion. Ironic.
Agreed. It’s effective because it’s based on relationships rather than forced influence.